Lori Merfogel
Education Technology and E-Learning Product Leader
Building learning materials that matter.
Led the complete life-cycle of Kiddom Presentations across multiple curricula to meet educator needs, impacting a successful ROI and customer renewal rate.








Product cycle, impact and success measures:
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Identified teacher needs and defined product requirements
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Led grade-level pilot launch and gathered feedback
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Partnered with engineers to deliver product improvements
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Expanded K–8 ELA offerings into Math and Science
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Used data to prioritize resources and reallocate scope
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Delivered 360 additional ELA Foundational Skills lessons
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Supported customer renewals and ROI through product expansion

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Led U.S. market research and proposed product strategy to align a premier British literacy curriculum with American literacy standards and Science of Reading legislaton.
Product Positioning Strategy
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Researched U.S. Science of Reading legislation and literacy standards
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Identified curriculum gaps in phonics, pedagogy, and linguistics
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Defined localization requirements for U.S. market entry
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Recommended evidence-based product adaptations for schools
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Redefined V2 of Top 10 Tools: Evidence-based asynchronous Science of Reading online 45-hour accredited course written by nationally recognized literacy expert Dr. Deb Glaser.
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